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Robert Welch Signature knives offer a new vision for the kitchen knife

Robert Welch Signature knives offer a new vision for the kitchen knife

Robert Welch Signature knives offer a new vision for the kitchen knife

Posted: 19 Mar 2011 12:20 AM PDT

The winner of the trophy Cutting Edge PH / CHA Financial Excellence Awards in 2009, Robert Welch Signature knives sets a new standard in kitchen knives, and the story behind the trip said the craft, the company goes through this British family.

The late Robert Welch began his career in 1955 in design and is credited with some of the most important and influential British design in detail in the last 50 years. Among themKitchen Devils Professional Knife from the year 1984, the Chantry Classic Knife Sharpener and luxury kitchen appliances, do not forget the continuing work of the silverware.

Now his children, Rupert and Alice are at the head of the company, the performance of his work and takes it to new levels, the main change, a new brand marketing Robert Welch on his own.

It all started in 1991 when Rupert on a change of career decision and joined the small group led by Robert Welch. Hewrote a business plan for the company to a new location for its work to create its own brand, rather than direct orders from well-known names known. Robert has not been strong, but the first set of Rupert transform its vision into reality anyway. Alice, like a career change of beauty treatments for the public relations and visual merchandising for the company had to take. It is now director of marketing and proof of the success of brother-sister team is impressive.

L 'next step on the way to implementation was in the form of a brand that has been set for his Virgin Atlantic Upper Class snapped in 1998. It was only after the death of Robert Welch in 2000, however, that the brand really going on. In 2005 they decided to design "the best knife in the world, the" appeal "to" aesthetic, comfort, ergonomics, performance and broad market access ("Modern Heritage, Progressive Housewares May / June 2010) did so. Two years and means the design team,The collaboration with professional chefs, the development of signature diameter range.

Each Robert Welch Signature knives specially designed, constructed and individually prepare for his role in the diet. Fully forged steel and hardened German stainless steel Rockwell 55-56, tang knife has a hand for extra strength and strengthen each weighted for perfect balance.

The blades are honed and sharpened to razor-sharp edge geometry with World, anTechnique inspired by Japanese Sword Master craftsman. This precision creates an advantage if given the highest quality for a small shear.

The handles are made of Dupont and shaped to the full tang. Are completed to the highest standards to ensure that no food particles can get trapped, so no risk to food safety. The "RW" signature symbol are part of the Tang "run" and to manage the whole thing.

The full range of Robert Welch Signatureincludes all knives and accessories for food is necessary that: 8cm and 10cm and 14cm vegetable knife, kitchen knife for peeling and small intricate preparations; 12 cm serrated utility knife and serrated edge 14cm Tomato Knife for those hard-to-plate Food, 14cm, 18cm and 20cm cooks knife, 12cm most of the kitchen, all with a slightly curved blade for chopping easier movement, flexible fillet knife 16cm hides and the exact thread, and fine cutting, 17 cm Santoku for the work of general use with an Asian-style knife, bread knife 22 cm for bread and cakes, 23cm knife with a nice long curved blade for easy times Carving a, 18cm carving fork and carving knife and a small gift wrapped fork, 23 cm and all important sharpening steel to keep the knife from the tip of the sharpness. There is also a pull-through> Sharpening the blade angle for easy sharpening, wood knife holder drawer and a knife block set, there are six blades full migration from Spitzer. The cracks in the knife block has magnetic walls to block the damage to the blade during insertion and removal.

For the consumer, are lower than its competitors as a global brand and Wusthof. This was a conscious decisionthe company as a result of sustainability was important to them. The diameter range of the signature has evolved Robert Welch brand department store stocks of independent food stands, and where the sales staff training, the company, its products to maximize revenue by about. Proof of signature blade area is a joy that is then passed to the customer, when they themselves experience the knife "on the Internet. Few customers can resist Robert WelchSignature knife after they tried them in business.

It is a formula for success all round for Robert Welch, a beautiful design with elegant and flowing lines, impeccable quality for ultra-sharp, to use precise, responsive affordable price in a broad market, and, of course, that all great heritage of British design. A new standard was certainly Robert Welch Signature knives and are difficult to beat.

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