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Robert Welch Signature knives offer a new vision of the kitchen knife

Robert Welch Signature knives offer a new vision of the kitchen knife

Robert Welch Signature knives offer a new vision of the kitchen knife

Posted: 29 Jul 2011 12:20 AM PDT

The winner of the trophy for the Cutting Edge of PH / CHA Excellence Awards 2009 in the family, Robert Welch Signature knives are setting a new standard of kitchen knives, and explains the story behind the journey, the tradition of quality that permeates this family British.

The late Robert Welch began his career in engineering in 1955 and is credited with some of the formats most important and influential British family in the last 50 years. Among these, Devils KitchenProfessional knives from the year 1984, the Chantry Classic knife sharpener kitchen appliances to work and prestige, not to mention the vastness of the silverware.

Now his children, Rupert and Alice are the management of the company, the exercise of his work, leading to a new level, the main change, a brand marketing Robert Welch in her own right.

It all began in 1991 when Rupert decided a career change and joined the small group led by Robert Welch. He wrote a business planfor the company for a new way to create their own work for their brand, rather than direct orders from household names known. Robert was not interested at first, but Rupert with his vision of a reality anyway. Alice has had a similar change career beauty treatments on public relations and visual merchandising for the company. Now it is marketing director and is proof of the brother-sister team to success is clearly visible.

The next step on the roadimplementation of branding was the form of a cutlery set, he grabbed for his Virgin Atlantic Upper Class was in 1998. It was only after the death of Robert Welch in 2000, however, that the mark actually happening. In 2005 they began to design "the best knives in the world", the "aesthetics, comfort, ergonomics, performance and broad market" ('Modern Heritage, Progressive Housewares May / June 2010). It took two and a half years for the design team in collaboration with professionalsChef to develop the range of diameters signature.

Robert Welch Signature knives each state individually designed and built for his role in the preparation of food. Fully forged steel and hardened to Rockwell 55-56 Germany, each knife has a tang fully reinforced for extra strength and weighted for perfect balance in the hand.

The blades are ground and hardened in the world with sharp edge geometry, a technique inspired by Japanese mastersSword craftsmen. This produces a clear cut advantage to give the maximum quality at minimum cost.

The handles are made of Dupont and were taken to the full tang. Gone are the highest standards to ensure that no food can be caught, so no risk to food safety. The "RW" signing letters are part of the "pass through" all over the handle and tang.

The complete series includes all the knives Robert Welch Signature and accessoriesneeded in the kitchen knife and 8cm Paring and 10 cm 14 cm kitchen knife for peeling and small intricate preparations; 12 cm and 14cm serrated utility knife serrated tomato knife for those hard-to-slice foods, 12cm, 14cm, 18cm and 20cm kitchen knife for most of the work in the kitchen, all with slightly curved blade for easier cutting movement, 16 cm flexible skinning knife thread and the thread end and precise cut, 17cm SantokuGeneral purpose work knife with a blade of Asian style, 22 cm bread knife for bread and pastries, along with a good knife, 23cm long blade curve easy-clock-sculpture, carving fork 18 cm and a small sculpture gift 23 cm and all the major refining steel for leadership on the tip of the sharpness of the blade. There is also a pull-through knife sharpener blade angle of the set for easy sharpening, aWooden knife holder drawer and a set includes six knives and integrated pull-through sharpener. The knife block has slots in the walls to prevent magnetic damage to the blade during insertion and removal from the block.

For the consumer, are lower than its competitors as a global brand and Wusthof. This was a conscious decision by the company, because the convenience is important to them. The signature KnifeRobert Welch field the brand has moved from department stores to independent retailers and food stands, where vendors make up the company's products to optimize revenue. Demonstration of a knife Signature Series is a pleasure that is then passed to the customer if they feel the attributes of the knife 'for you. Few customers can resist Robert Welch Signature knives when they tried to save.

This is a recipe for success all roundRobert Welch, a beautiful design with graceful, flowing lines, impeccable quality for clear and precise to use, affordable price to appeal to a broad market, and, of course, that all the major British design heritage. A new standard has been definitely established by Robert Welch Signature knives and it is hard to beat.

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